Professional Cloud Architect and martech lead. Fourteen years across BFSI, Entertainment, and QSR — the three verticals where data infrastructure either runs or quietly collapses. Went from founding an agency to building the AI systems that go inside them. Most first conversations with clients run through Abhimanyu.
Abhimanyu has spent fourteen years on the machinery of martech — the part that turns a board-room ambition ("grow retention," "lift CLTV") into a deployed system with named owners and a number that moves. A Professional Cloud Architect by certification and a builder by instinct, he architects composable CDPs, campaign-optimization engines, and the Gen-AI and predictive-analytics layers that sit on top of them.
His company DeepFlux has shipped this work for Prime Video, Disney, Walmart, PNB, Jugnoo and Cypress — across three prime verticals: Entertainment (box-office and streaming), BFSI (retention and cross-sell), and QSR (lifecycle and loyalty). The predictive lane runs deep: box-office models that call First-Day and lifetime collections for studios, then steer show allocation, pricing and screen mix city by city.
He grew up through the agency world — Group Head at PivotRoots, then founding DeepFlux as a martech consultancy — before the brief evolved from deploying third-party tools to building AI systems that ship to production. That arc shapes how he runs engagements: he knows exactly what a brand wants from a technology partner, because he's been that partner. He's the first conversation most clients have with go, pal! — 30 minutes, no deck. Good strategy, to him, names what to do, who owns it, and how you'll know it worked.