Most growth problems aren't creative problems — they're measurement problems wearing a creative costume. Parva builds attribution that survives offline spend, CDPs that actually resolve identity, and AI that does a job instead of decorating a pitch.
Parva has a low tolerance for systems that waste — time, money, attention, or potential. That intolerance is the job: he runs the engagements, builds the cadence, and keeps the room honest from brief to hand-off.
At PivotRoots (Havas) he ran owned-channel strategy and martech delivery across a dozen brands — KFC, Bisleri, 1mg, FnP, Wildcraft and more — then took over the team and grew it 3×, revenue 2.5×, the client roster 4×, and retention to 75%. The pattern under the wins: instrument the thing, name an owner, run a weekly loop, and don't let good strategy die in bad infrastructure. He builds attribution engines, CDPs and AI inventory tools because the alternative is guessing.
He sits between science and humanities by instinct — equally at home in a regression model and a brand brief, thinks in systems but communicates in stories. He says yes to teams serious about how things actually work, and no to teams that want a deck about it. Good work, to him, survives the hand-off. If something is broken and interesting, he can't leave it alone.