Lane 2 · Data Owns: match rate, audience conversion

The data is there. The signal isn’t.

You bought a CDP. Targeting didn’t get sharper. We fix what flows in, so what flows out converts.

25–35%

more conversions

We scored every lead and sent each to whoever closes it, before it cooled.

An electronics brand and a broking firm, at Havas

95%+

forecast accuracy

We forecast seats per show, per theatre, not per film. Media spend and music releases ran off it.

A global film studio, at Havas

Gold

ET MarTech Award, 2024

We built the CDP, data lake and dashboard behind Bisleri’s online business. Also Smarties and Abby’s, 2025.

Bisleri, at Havas

Name your number Book a call

Where it hurts.

The data is there. The signal isn’t.

You bought a CDP. Targeting didn’t get sharper. We fix what flows in, so what flows out converts.

Sprint owns match rate, or audience conversion.

The systemWhat flows in, and what it has to turn into.
  1. Sources App, store, CRM
  2. Data lake One record per customer
  3. CDP Match rate
  4. Scores Leads, audiences, forecasts

Plays in this lane.

  1. 06

    Send each lead to whoever closes it.

    Score it, route it, before it cools.

    Conversion up 25–35% at an electronics brand and a broking firm.

  2. 07

    Forecast where the decision is made.

    Per show, per theatre — not per film.

    A global film studio: 95%+ accuracy.

The work.

Every card says where.

Bisleri.

Built the CDP, the data lake and the dashboard behind Bisleri’s online business. Then moved one-time buyers to subscription on push alone: ₹5–10 lakh in order value, ₹0 media.

Smarties 2025, Abby’s 2025, ET MarTech Gold 2024 · at Havas

A global film studio.

Seat forecasts per show and per theatre, at 95%+ accuracy. Media spend and music releases were timed to them.

At Havas

An electronics brand.

Every lead scored and sent to the right partner. Conversion up 25–30%.

At Havas

A broking firm.

Leads allocated to whoever converts best. Conversion up 30–35%.

At Havas

How the sprint runs

Name your number. Get a first read.

  1. 01
    Audit

    Read-only access to your analytics. We map journeys, signals and gaps.

  2. 02
    Commit

    We name the number and the target. You sign off.

  3. 03
    Build

    Journeys, data flows, agents — inside your stack. A report against the number every week.

  4. 04
    Hand over

    The system runs. Your team owns it. We leave a runbook.

Audit scope

Read-only access to your CDP, your analytics and the tables behind them.

Book the audit hello@herewegopal.com
Runs this lane

Abhimanyu

Data and prediction

Built a company, Deep Flux, that Havas bought. Forecasts, lead routing and CDPs for brands you’d know.

Read bio
Lane 1 · Retention

Customers buy once and leave.

We own: repeat rate, reactivation, blended CAC.

Open the lane
Lane 3 · AI agents

People doing a system’s job.

We own: hours returned, conversion lift.

Open the lane