KFC India.
4M+ monthly users, 70M+ people reached a year. KFC 40 took app orders to an all-time high. An in-app game drew 100K+ players and lifted direct orders 6–8%.
ET MarTech Silver and Bronze, 2024 · at Havas
Your Braze or CleverTap sends a thousand messages a week. Nobody knows which ones earn. We rebuild the journeys and answer for the repeat rate.
more direct orders
We made the discount a game. Skill sets the discount, so people play instead of ignoring a coupon.
KFC India, at Havas
answers to one push notification
We asked lapsed users why they left. The tap is the answer. A normal survey gets a few hundred.
An e-pharmacy, at Havas
in new orders, ₹0 on media
We moved one-time buyers to subscription on push alone, the free channel.
Bisleri, at Havas
Paid media got you here. It won’t take you further. The growth is in the customers you already paid for.
Sprint owns repeat revenue, or blended CAC.
Your Braze or CleverTap sends a thousand messages a week. Nobody knows which ones earn. We rebuild the journeys and answer for the repeat rate.
Sprint owns repeat rate, or reactivation.
Skill sets the discount, so people play instead of ignoring a coupon.
A gifting brand made ₹1–1.5 crore in five days. KFC’s game drew 100K+ players.
The push notification names the reason. The tap is the answer.
An e-pharmacy got 100K+ answers. A normal survey gets a few hundred.
A small discount cancels the aggregator’s fee, and the order moves to your app.
KFC’s app orders hit an all-time high, about 5x the average.
Push alone moves one-time buyers to subscription.
Bisleri: ₹5–10 lakh in new order value. ₹0 on media.
Cross-sell keyed to what was bought.
An outdoor brand: 50x+ ROAS on one campaign.
Loyalty and rewards built inside the engagement platform. Days, not sprints.
KFC, on Braze.
Moving platforms is the cheapest moment to rebuild.
House of Masaba, Cosmix.
4M+ monthly users, 70M+ people reached a year. KFC 40 took app orders to an all-time high. An in-app game drew 100K+ players and lifted direct orders 6–8%.
ET MarTech Silver and Bronze, 2024 · at Havas
₹1–1.5 crore in five days, from 6,000–8,000 customers who had stopped buying.
At Havas
100K+ answers to a one-tap survey on why users lapsed.
At Havas
10x+ average ROAS on retention. One cross-sell campaign returned 50x+.
At Havas
Read-only access to your analytics. We map journeys, signals and gaps.
We name the number and the target. You sign off.
Journeys, data flows, agents — inside your stack. A report against the number every week.
The system runs. Your team owns it. We leave a runbook.
Read-only access to Braze, CleverTap, MoEngage, Mixpanel, Segment or Singular.
Growth
Ran retention for 12+ brands at Havas, KFC and Bisleri among them.
Read bio